Home Getting Started Best Practices: What to do before, during, and after your class

Best Practices: What to do before, during, and after your class

Last updated on Jun 26, 2025

Set yourself up for success with our 10 Step Launch Formula. Some best practices and top tips get more sales!

After creating your first listing, follow these steps to simplify your business and help it grow:

Top Tips:

  1. Set your class dates early, ideally with a lead time of 3-4 weeks. If dates aren't finalized, create the listing anyway! And use the Waitlist feature to capture interest and notify potential customers once dates are live.

  2. Focus on growing your email list using platforms like Mailchimp. Use a landing page or link customers to your mini booking site subdomain (yourbusinessname.weteachme.com) if your website is not ready.

Before Class (10 Step Launch Formula):

  1. Create special tickets to attract customers and fill classes faster, such as Early Bird or Bring-A-Friend offers.

  2. Personalize booking confirmation, reminder, and follow-up emails to provide important information and offer special deals.

  3. Connect your Mailchimp account to automatically add customer details and expand your database.

  4. Improve your visibility on Google search by optimizing SEO Title Tags and Meta Descriptions.

  5. Integrate WeTeachMe booking solution into your website and social channels to accept online payments.

  6. Gather reviews and feedback before launching. Offer a free trial to friends and family, collect their reviews, and practice class delivery.

  7. Enable private booking feature to receive requests for exclusive events like team building, private tuition, and special occasions.

  8. Promote your listings on social media platforms. Use high-resolution images from sources like Unsplash.

  9. Upload new dates for your class(es) before launching to promote or upsell during sessions.

  10. Connect Google Analytics and Facebook Pixel to track user behavior and retarget visitors with ads in the future.

During Class:

  1. Have someone take pictures or make a short video to add to your listing. Encourage students to share their experiences on social media and tag your business.

  2. Mention the review email that will be sent by WeTeachMe within 2 hours of the class finishing and inform students about potential prizes. Direct them to other available dates/classes.

After Class:

  1. Review feedback received before, during, and after the class. Update listings to address any gaps in information, improve images/prices, and make them more marketable.

  2. Add more dates to your schedule, check for customers on your waitlist and notify them.

  3. Notify customers in your Mailchimp database about new dates or offerings.